About InterPow

InterPow is a full-service web and graphic design, marketing and multimedia firm nestled in the scenic Hudson Valley of New York. We produce eye-popping websites for companies small and large as well as provide music and audio services. Our clients depend on us for our personalized dedication and attention to their business.

InterPow was originally founded in 1996 when current president Michael Hetman managed the company's web design and marketing operations. During this emerging period of the Internet, InterPow grew from a small provider of dialup Internet access in northern New Jersey to an all-inclusive web marketing firm by 1999, providing high speed Internet access and professional web development to people throughout New Jersey, New York and Pennsylvania. InterPow developed a reputation for manufacturing cutting-edge websites while web marketing was still in its infancy. Years later, now under Michael's leadership, InterPow continues this philosophy into a new era, having produced successful Internet brands including North America Overland and Iron Miners. InterPow also developed the logos for the notable web series Mines and Mysteries and Caves and Legends.

As a veteran in the industry, Michael has been instrumental in helping to create lucrative brands on the Internet including CMS Forex, which in 2006 was rated America's 7th fastest growing financial company according to Inc. Magazine. Previous to that, Michael was a key player in the growth of Music.com from a small subsidiary of Music Semiconductors in 1999 to a globally recognized music entertainment brand in 2001, with backing by Citigroup. Through a partnership with Dreamworks Records, Music.com provided a launching pad for the careers of many now popular musical artists including Nelly Furtado, Papa Roach and the Gorillaz.

With the help of Creative Director Sage M. Hetman, InterPow brings the culmination of Sage and Michael's rich industry experience into an innovative web design company for the 21st century.

Let us build a distinctive web presence that works for you.

InterPow has also exhibited custom artwork and photography on its website over the years.

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North America Overland Ranked #3 by Autoweek

November 1, 2020

InterPow's client North America Overland (NAO) was just rated one of the best Land Rover restoration companies in America by Autoweek! A long time client, InterPow crafted NAO's logo and brand from the ground up, following the vision of founder Mike Sandone, and continues to maintain the website today. Kudos to the team at NAO for their exceptional hard work and dedication which has earned them recognition from this prestigious publication.

North America Overland Rated #3 by Autoweek

Lost Revenue During the Pandemic

September 10, 2020

What are you doing during the pandemic to make sure your business or organization is still bringing in revenue? With leaving home remaining a risky proposition for many, opportunities exist to run or promote some core functions from your website.

If you aren't currently accepting payments through your website, a simple PayPal payment button is relatively simple to setup and will allow prospects to easily make a purchase or donation, regardless of whether they already have a PayPal account. This is because PayPal now allows you to make your payment first, then decide whether to store your information in a PayPal account for subsequent payments. In addition, your payment is still made securely through PayPal, and the same fraud protection measures apply. If you are a non-profit, you may even accept donations through PayPal.

PayPal Button and Donation Example

For organizations that rely on social gathering such as regularly scheduled meetings, substituting these dates with a virtual Google Meet or Zoom meetings may inject a feeling of connectedness to drive the agenda forward. Public events or shows may be substituted with virtual live events. The live events may be accessed through your browser, provide links to shopping carts, and only be available for a limited time, to impart a feeling of urgency.

If you have been considering adding a shopping cart to your website, there has never been a better time than now. Your shopping cart will allow you to conduct business even while you're sleeping. Many solutions are available, scalable to your unique needs.

InterPow can help bridge this gap in your business or organization. We are already assisting our clients in these areas.

Mike Hetman

Another decade of web design

December 30, 2019

As the year closes out, it is once again time for reflection. The expectations for a well designed website have increased, probably exponentially. A decade that began largely with full screen layouts optimized for desktop screens, has gradually embraced mobile becoming the dominant vehicle for the Internet experience. Skeuomorphism has been replaced by minimalism which is finally being realized as a trend and being re-evaluated due to its lack of humanity. Old practices have been abandoned, will be forgotten, then rediscovered. What will the trend setters invent next?

In the meantime, as a professional web designer, I will try my best to identify trends for what they are and embrace forward thinking and timeless applications in design. The history of web design will eventually identify distinct phases where the evolution of technology and permanency of certain trends coalesce. How will your website fall along this continuum?

Mike Hetman

Designing my approach to web design

October 26, 2019

As someone who has spent the majority of his professional career building and maintaining websites, I have played every role from cog in wheel to captain of ship. While I studied programming languages such as C, C++ and assembly language in college, I desired to produce a visual aesthetic in my work, not just code. Having dabbled in graphic design for years beforehand including crafting ANSI art for Bulletin Board Systems, the role of Web Designer, seemed very appealing — a blank canvas that would allow me to follow my passion for art and design while coding to build the foundation and control moving parts.

Growing up I was fascinated by album cover design, especially of hard rock and heavy metal bands. I enjoyed seeing how the logo and accompanying visual or illustration painted an impression on the music. And I appreciated how the choice of fonts in the lyrics and credits impacted the narrative of the album to create a cohesive and compelling package. If album cover design could immerse you more into the music, what other things could strong design immerse you into? This spawned my interest in logo design and branding and ultimately impacted my approach toward web design.

I incorporated these principles into my web design work and further developed them over the course of my career. While a Senior Web Designer at Music.com, I was given the opportunity to design websites, Flash animations and web art for upcoming and established music artists including Placebo, Lou Reed, Samhain, Tega and Sara and others.


After my position at Music.com expired, I aspired to paint the same level of excitement over band art design and branding, to more traditional design and branding. When I was commissioned to design a website for Hydronics Enviro Corp., a company that custom engineered solutions to remove and recover particulates, fumes and mist, it was as far from rock and roll as one could get. However, after I had time to review their brochures and learn about their technology, I could feel myself gaining the same level of excitement as I felt designing music websites. At the end of the day, one’s excitement over a service or product is only related to their individual needs or the needs of their organization. If I could garner a level of enthusiasm about a product, service or organization, no matter how not hip or square they are, I’ve done my job.

Mike Hetman

Was early web design ever good?

May 30, 2019

When I first began my career as a web designer, it was at InterPow. The year was 1996. The "World Wide Web" was in its infancy. 56k baud modems were the latest craze in turtleback Internet access. And as a web designer, that speed, or lack thereof, dictated that every image be unapologetically compressed and reduced into a small yet discernable pulp suitable for EGA graphics card “interpretation”. An elegant and methodically thought out design was reserved for print only. In this day, your lowest common demoninator was running Windows 3.1 with maybe the not most updated version of Netscape, or worse, Internet Explorer.

This is where my web design career began. And even in the year that followed, any effort to push the envelope was met with fierce opposition consisting of a barrage of incoming tech support phone calls complaining that our website was loading too slow. The user experience always required immediacy! I remember responding to the allegation by decreasing the size of the InterPow logo, so the page would load faster! The calls stopped.

Interpow home page in 1996.

Since InterPow was initially an Internet Service Provider, our clients were largely dialup users reaching the company website only as a starting point to advance into the unknown world that is not InterPow. If they couldn't successfully get through our website, the assumption was they couldn't get to the vast Internet beyond. Google? Sorry, it didn't exist.

Many website designs in the 1990s retained this distinctive character: small tightly compressed images, with Times New Roman or Arial content hovering loosely and sometimes unpredictably over an often distracting patterned image background. But this new medium was different, new! It took a few years before Internet speeds allowed web design to flex its muscle. This initial period of web design was so hindered by the limits of the technology, that today, it seems inconceivable that anything produced from this period could stand the test of time. Could one argue this era of web design was artfully executed given these extreme limitations?

It would be easy to judge early web design as crude, or just bad. But perhaps someday it will be appreciated as an art bound by severe restraints, much in the way 8-bit art has enjoyed a resurgance. Or perhaps, the trials of seeking a way forward, are forever cast as school children drawings by inspiring artists, web designers and future CEOs. Internet historians will have to be the judge.

Mike Hetman